ATP - Regional Director, Nigeria and Central Africa, Alcatel Onetouch, Nick Imudia, in an interview with Vanguard revealed a significant growth Nigeria’s internet penetration. Alcatel OneTouch is a brand within TCL Communication, an international multicultural company which designs, develops, and markets globally a growing range of mobile and Internet devices.
TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation one of the largest consumer electronics companies in the world.
Internet connectivity in Nigeria has 38 percent population online, which is approximately 67.3million, 94 percent mobile phone penetration, 27 percent smartphone penetration, he said.
Not only will the internet be the fastest growth area for expenditure, but it will also be the largest market that will worth US$5.6 billion in 2017, ahead of TV (US$1.1 billion) and sports (US$722 million).
It will be great opportunity for Nigerian market to migrate from feature phone to smartphone and get access to the internet.
He said: “We have put down fundamental elements in place when launching new products into the market place. This includes a focus on training of staff, a solid in-store presence with live/dummy devices, point of sale, promoters and the appointment of a field marketing team as well as a competent Advertising, PR and Social Media agency.”
This will ensure a good customer experience at store level. Furthermore we have introduced an online purchasing arm which ties into the strategy that sees a large focus on online purchasing and a strong digital approach. Once this solid foundation has been built, Alcatel OneTouch will embark on an Abov-the-Line, ATL campaign to build awareness with the consumer.